Measuring what matters
Measuring what matters
Not all impressions are created equal. Measure how your audience reacts to media in real time with Mediaprobe.
Leverage emotional impact for
Leverage emotional impact for
Ad Performance
Ad Performance
See how your audience truly engages with your ads, and learn how context affects your ad performance.
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Sponsorship Measurement
and Optimization
Sponsorship Measurement and Optimization
Measure and optimize audiences’ emotional reactions to sponsorship campaigns.
Explore >
Content Optimization
Content Optimization
Measure audiences’ second-by-second emotional engagement, and gather actionable insights to optimize content.
Explore >New solutions coming soon...
Ad Perfomance
See how your audience truly engages with your ads and learn how context impacts your ad performance.
Sponsorship Measurement and Optimization
Measure and optimize audiences’ emotional reactions to sponsorship campaigns.
Content Optimization
Measure audience’s second-by-second emotional engagement and gather actionable insights to optimize content.
What fuels our solutions:
Emotional Impact Score (EIS)
What fuels our solutions: Emotional Impact Score (EIS)
Mediaprobe’s EIS is a cross-media, truly comparable score that tracks second-by-second audience emotion to media, providing essential information on whether audiences are attentive and engaged with content. EIS measures media at scale, so you can make informed creative and targeting decisions to gain viewers and increase revenue.
Building the future of media measurement together with
Building the future of media measurement together with
The Emotional Scoreboard: Winning Brand Impact during March Madness
Redefining Ad Breaks: A Data-Driven Revolution in Portugal’s TV Advertising
Radio vs. TV: How AM/FM Radio Delivers Stronger Emotional Engagement for Advertisers
Mediaprobe awards
and nominations
Mediaprobe awards and nominations
Mediaprobe is recognized as an innovator and game-changer in the insights and media analytics space.
Moving the industry forward: Members of
Moving the industry forward: Members of
We are committed to industry principles and standards and contributing to conversations that move our industry forward.
Measure true audience engagement with your content to optimize advertising and content decisions
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