Measuring what matters

Measuring what matters

Building the future of media measurement together with

Leverage emotional impact for

Leverage emotional impact for

Explore our case studies

Explore our case studies

Measure true audience engagement
with your content to optimize advertising and content decisions

Emotional Impact Score (EIS)

Emotional Impact Score (EIS)

Mediaprobe’s EIS is a cross-media, truly comparable score that tracks second-by-second audience emotion to media, providing essential information on whether audiences are attentive and engaged with content. EIS measures media at scale, so you can make informed creative and targeting decisions to gain viewers and increase revenue.

Moving the industry forward: Members of

Moving the industry forward: Members of

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