US TV Highlights October 2023

Following our past analysis of some notable and spotlight-worthy shows on US television, we now explore US TV Highlights from October 2023.

For the third consecutive time, FOX deserves two mentions when it comes to Scripted and Sports Shows. The premiere of the 35th season of The Simpsons, and the college football game between Ohio State and Maryland put FOX in the spotlight this month. CBS also deserves recognition in terms of Unscripted Shows, with the nighttime edition of the famous American game show The Price is Right at Night.

Let’s dive into US TV Highlights for October 2023.

Scripted Shows: The Simpsons, S35E01, FOX

The premiere of the 35th season of the beloved animated sitcom, The Simpsons, was much-awaited as it furthered its legacy of being the longest-running American series ever. It is clear that The Simpsons, 34 years after first premiering on FOX, still manages to captivate audiences with the dysfunctional family dynamic of Homer, Marge, Bart, Lisa, and Maggie and the population of Springfield.

The 35th season premiere achieved an EIS of 607, which, compared to all TV shows aired in October, was 16% above the norm. Overall, this episode surpassed Mediaprobe’s Norm US TV Norm for 2023 by 10%.

Unscripted Shows: The Price is Right at Night, S51E202, CBS

The Price is Right at Night is the special nighttime edition of the long-running American TV gameshow The Price is Right, and it first premiered in 2019. It still follows the same format as the original show, but the nighttime edition adds a touch of excitement with the inclusion of celebrity guests and a more energetic atmosphere.

This vibrant and spirited mood captivates audiences, as the 4th episode of the 5th season is not only the top-rated episode on IMDB but also achieved an EIS of 579. This impact is 9% above Mediaprobe’s norm for unscripted shows in October and 14% above all TV programs of the same month. Altogether, S05E04 was on par with Mediaprobe’s US TV Norm for 2023.

Sports Shows: College Football – Maryland @Ohio State, FOX

College Football season has been on for over a month and a half and loyal football fans have maintained the tradition of supporting local teams or alma maters.

The game between two Big 10 teams, the Ohio State Buckeyes and the Maryland Terrapins, achieved an EIS of 629, given the enthralling nature of the game, which was decided during the last quarter. This particular game scored 32% above all Sports programs broadcasted in October and 31% above all US TV in the same month. Overall, this Big 10 game achieved an EIS 17% above Mediaprobe’s Norm for US TV in 2023.

If you want to know more about which shows captivate viewers the most, you can explore our Emotional Impact Scoreboard, which is updated weekly to showcase the latest programs we have measured. So, for more detailed insights, do not hesitate to contact us.

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