Content Optimization
Enhance the emotional engagement of your content
Enhance the emotional engagement of your content
Measure your audience’s second-by-second emotional engagement at scale, and optimize your content to deliver maximum emotional impact.
Ensure your content delivers maximum emotional impact
Ensure your content delivers maximum emotional impact
With Mediaprobe’s audience engagement metrics, you’ll know what works.
See what engages viewers
Turn second-by-second audience engagement data into actionable insights.
Gain real-time feedback
Why rely on what consumers say in research done hours or days after a viewer sees your broadcast? Measure their reactions in real time from their homes.
Benchmark performance
Monitor your content’s EIS performance vs. competitors, industry norms, and across platforms.
Optimize and fuel future creative
Preview rough cuts, pre-test teasers and clips, revise programming based on EIS insights. Make informed plot, narrative, and editing choices — adjust each camera angle and production option — to gain and keep viewers engaged.
Mediaprobe delivers crucial insights to optimize content
Mediaprobe delivers crucial insightsto optimize content
Address key KPIs, and answer these questions with Emotional Impact Score (EIS):
Trusted by
Trusted by
Because Mediaprobe delivers actionable results so quickly, we’ve been able to optimize our program content faster than waiting for other media data-collection methods
