Why Mediaprobe
Emotional measurement that drives media effectiveness
Emotional measurement that drives media effectiveness
When people feel, people remember.
Mediaprobe’s technology captures second-by-second Galvanic Skin Response (GSR) data from TV panel members across every piece of TV and audio content they are exposed to. This data is then translated into the Emotional Impact Score (EIS), a measure of how effectively content delivers engaged audiences and provides a premium context for advertising. Mediaprobe’s EIS departs from traditional based measures of “Attention” by relying on a widely established measure of emotional activation to media content.
What people feel, what they think, what they say
What people feel, What they think, What they say
What people feel
What people feel
Implicit insights.
Mediaprobe’s proprietary, wireless, hand-held sensor captures second-by-second emotional engagement using galvanic skin response (GSR).
What they think
What they think
Conscious insights.
Explicit capture of Likes and Dislikes throughout the broadcast via a companion mobile app. The app flawlessly synchronizes the emotional data points with the precise moment of media content.
What they say
What they say
Declarative insights.
Custom pre- and post-session surveys enhance learnings and built on implicit data collected.
Mediaprobe's Dashboard
Our analytics dashboard brings everything together by automatically calculating the Emotional Impact Score (EIS) of any audiovisual content. It unlocks audience insights across commercial and editorial elements, showing how engagement shifts across contexts and platforms.
Backed by the most comprehensive database of physiological reactions to media ever tracked, the dashboard delivers powerful benchmarking. With thousands of data points consolidated into customizable norms, you gain reliable standards to compare performance, optimize audience engagement, and maximize media effectiveness.
In addition, the dashboard turns the use of biometrics, which are traditionally confined to laboratory settings, into a scalable and fast measurement solution, allowing clients to build internal databases of emotional engagement data at unprecedented scale.
The science behind the Emotional Impact Score (EIS)
The science behind the Emotional Impact Score (EIS)
Emotional Impact Score (EIS) tracks emotion second-by-second and correlates it with specific elements of the audiovisual content. EIS is calculated from the audience’s electrodermal activity — measured through GSR. GSR is a scientific way to reliably and predictably measure a person’s actual emotional reaction to what they see and hear, providing an objective view of audiences’ attentiveness and engagement.
Designed by experts from the fields of cognitive neuroscience, behavioral science, electronics, biomedical engineering, artificial intelligence, machine learning, software engineering, data analytics, and market research, our scalable physiological GSR measurement provides the most powerful set of metrics in the industry to predict outcomes.
Validity
A measure of the emotional intensity of media, reflecting second-by-second impact of the media on the consumer.
Reliability
Highly stable across samples.
Predictive Power
A strong correlation from content to external outcomes, such as brand recall.
